Free first call
What you sell, who buys it, and whether we are the right fit.
Florida · Owner-led and growing businesses
We will not buy
We will not buy
you reviews.
The FTC's reviews rule bans fake reviews, purchased ones, undisclosed insider ones and burying the bad ones — with civil penalties. And the liability lands on the advertiser. That is you, not the agency that suggested it.
- 2019formed in
- FTCrules applied
- Nofake reviews
- Consentbefore SMS
What we do
Four services, inside the advertising rules
Disclosures in every creator brief, substantiation before publication, and consent before a single text.
Content and social
Content, social management and creator work, with disclosure requirements written into briefs.
See the programPaid media
Paid search and social campaigns, with every objective claim substantiated first.
See the programEmail and SMS
Email and text programmes built on lists whose consent can be demonstrated.
See the programReporting
Reporting that shows what happened, with the disappointing numbers left in.
See the program
How it works
How we work
Build disclosure into every creator brief, require substantiation before an objective claim is published, evidence consent before any text, buy no reviews or followers, and report the months that went nowhere.
Scope and metrics agreed
In writing, including what we will report on.
Published inside the rules
Disclosures present, claims substantiated, consent evidenced.
Reported honestly
Including when the answer is to stop spending.
Working together
Ways to work with us
Quoted per month or per project after a free first call. Media spend is separate and paid to the platforms, not to us.
A single project
One campaign, launch or piece of work.
- Scope written first
- Claims substantiated
- Disclosures included
- Fixed fee agreed
- No promised numbers
Monthly retainer
Ongoing content, paid media and email.
- Metrics agreed in advance
- Honest monthly reporting
- Consent-based email and SMS
- Creator briefs with disclosure
- Reviewed each quarter
What we will not do
Said plainly, because the penalties are yours.
- No fake or bought reviews
- No suppressing negative reviews
- No bought followers
- No texts without consent
- No unsubstantiated claims
Every engagement is quoted after a free consultation. No subscription.
How we work
An agency that will not create your reviews
DN8AGENCY LLC is a Florida limited liability company with document number L19000105194 on public record with the Florida Division of Corporations, formed in 2019. The work is digital marketing: content and social, paid media, email and SMS, and reporting.
Three rules shape what we will and will not do, and all three put the liability on the advertiser rather than on the agency that proposed the shortcut. The FTC's rule on consumer reviews and testimonials prohibits fake reviews, purchased reviews, undisclosed insider reviews, fake independent review sites and the suppression of negative reviews, with civil penalties attached. The endorsement guides require material connections to be disclosed clearly in the endorsement itself, and an inadequate disclosure is the advertiser's problem too. And marketing text messages require prior express written consent, with statutory damages per message. So we build disclosure into creator briefs, require substantiation before publishing an objective claim, refuse lists whose consent cannot be evidenced, and buy neither reviews nor followers.
Frequently asked
The questions we get most
Can you get us some five-star reviews to start us off?
No. The FTC's reviews rule prohibits creating or buying reviews, undisclosed reviews from insiders, and suppressing negative ones, and it carries civil penalties. The reason to care beyond the ethics is that the liability attaches to the advertiser — you — rather than to the agency that arranged it. What we can do is build a process that asks real customers at the right moment.
Can we take the bad reviews down?
Not selectively, and that is the part people miss. Withholding or suppressing negative reviews so the overall picture misleads is specifically covered by the rule. Responding to them properly is permitted and usually works better anyway: a considered reply to a complaint reassures a reader more than an unblemished page, which most people now distrust.
Do influencers really have to say they were paid?
Yes, clearly and conspicuously, in the endorsement itself — and that applies to free product, discounts, affiliate commission and family relationships, not just cash. Burying it in a bio or behind a More tag does not do it. Liability reaches the advertiser as well as the creator, which is why the requirement goes into every brief and contract we write.
We have a list of numbers from a trade show. Can you text them?
Not without prior express written consent for marketing texts, evidenced. Statutory damages under the TCPA are assessed per message and this is heavily litigated, so a list of a few thousand numbers without proper consent is a serious exposure rather than an opportunity. Email may be an option depending on how the list was collected.
Can you just say we are the best in Florida?
A subjective flourish is one thing; an objective claim needs substantiation before it runs. If best means a measurable comparison, we need the basis. If we cannot substantiate it we will not publish it, even when a competitor is making the same claim with nothing behind it. Their exposure is not a defence for yours.
What return on spend can you promise?
None, and treat any agency that promises one with suspicion. We answer for the work, the targeting, the creative and honest reporting. Reach, conversion and return depend on your offer, your market, your own operations and platform decisions none of us control. We will tell you when a channel is not working rather than reframing a flat month.
Want marketing that will not create a problem later?
A free first call, with no obligation and no promised numbers.